Manager of Web Systems & Development
Adair Family Wines · 2024 – 2026
Led web technology, e-commerce platforms, data analytics, and digital infrastructure across 6 properties — covering platform development, e-commerce ops, and analytics/reporting. Built a custom DAM platform on Cloudflare Workers ($30K+/yr → $600/yr) and a multi-property health dashboard surfacing 1,800+ issues. One of 4 leads on a $20M platform migration; built the only internal tracking system. Built Black Friday/Cyber Monday infrastructure supporting $245K+ in sales across 750+ orders. Built unified GA4 and Looker Studio dashboards; identified $436K in transactions with no prior visibility across 13 partners. Managed 4+ external vendors as primary technical escalation contact. Used Claude daily for code generation, debugging, data analysis, and stakeholder communications.
Director of Web Dev & Programming
Vintage Wine Estates · 2022 – 2024
Directed technical operations across 30+ production e-commerce websites with a team of 2 frontend developers; owned hiring, performance management, and career development. Reduced page load times by up to 80%. Contributed to over 100% annual revenue growth for five consecutive years through strategic platform improvements, in partnership with CTO and marketing leadership. Promoted a direct report from Web Developer to Senior Frontend Developer. Led technical wind-down and migration following VWE’s Chapter 11 proceedings. Led Salsify PIM onboarding and MikMak analytics rollout.
Senior Web Developer
Vintage Wine Estates · 2018 – 2022
First management role at VWE; built and led the frontend engineering team while continuing hands-on development across 20+ brand sites. Built custom wine club checkout workflow on CORESense with co-written APIs, achieving 300% YoY revenue increase within 24 hours of launch. Led Talkable referral program integration and launched a native loyalty program. Ran A/B testing and CRO programs using Optimizely, VWO, Google Optimize, and Lucky Orange. Wrote MySQL queries for ad-hoc reporting supporting wine club operations, marketing, and platform migrations.
Web Content Manager
Vintage Wine Estates · 2013 – 2018
Established Asana as the project management tool company-wide. Onboarded and migrated 25+ newly acquired brand websites, integrating responsive design and SEO best practices. Built a QR code generator used company-wide as a marketing tool.
Web Producer
Spirit Clips (Hallmark Labs) · 2012 – 2013
Helped launch Zendesk for customer service. Managed content operations for a digital film library platform with 700+ assets. Collaborated with technology partners and assisted the CTO with SOPs.