Digital Services for Small Businesses
Oakland, CA · Serving the Bay Area
I build and maintain websites for businesses that need their digital operation to actually work.
Services include web design and development, technical SEO and local search visibility, email marketing and conversion optimization, analytics setup and reporting, and strategy work to figure out what’s worth fixing first.
Over 12 years running e-commerce and marketing sites, including platform migrations, custom integrations, and performance work across multi-brand portfolios. Based in Oakland, working with clients locally and remotely.
Let’s talk →What I Do
Web Design & Development
Clean, fast, accessible websites that actually convert.
- Website redesigns & new builds
- Landing pages for campaigns & promotions
- Hosting, maintenance & ongoing support
- Accessibility audits & WCAG compliance
- Mobile-responsive optimization
Search & Visibility
Get found by the people who are already looking for you.
- SEO strategy & keyword optimization
- Google Business Profile setup & management
- Google Ads campaign management
- Local SEO for Oakland & Bay Area businesses
- Technical SEO & site speed optimization
Email & Conversion
Turn visitors into customers and customers into regulars.
- Email marketing setup & campaigns
- A/B testing & conversion optimization
- Landing page optimization
- Lead capture & form strategy
Analytics & Reporting
Know what’s working, what’s not, and what to do next.
- Google Analytics 4 setup & configuration
- Custom Looker Studio dashboards
- Performance tracking & monthly reporting
- Goal & conversion tracking
Strategy & Implementation
Big-picture thinking with hands-on execution.
- Digital strategy & technology audits
- Platform selection & migrations
- Workflow optimization & tool setup
- Vendor coordination & project management
Recent Work
Website Redesign
Full redesign for B.R. Cohn Winery — modern layout, improved navigation, mobile-responsive, faster load times.
Custom Platform Development
Built a Digital Asset Management platform on Cloudflare Workers serving 7 winery brands — replacing $30K+/year commercial solutions at ~$600/year. Read the full case study →
Analytics & Reporting
Custom analytics dashboard tracking downloads, unique users, and storage usage across all brands with exportable reports.
Mobile-Responsive Design
Every project is built mobile-first — clean layouts that work on any device.
Why Work With Me
I’ve spent 12+ years running production e-commerce platforms and six years managing a frontend engineering team across 30+ sites. Now I bring that same depth to small businesses that don’t have (or need) a full-time technical team.
I’m based in Oakland. I work directly with you — no account managers, no handoffs. I use AI tools daily to work faster and deliver more, which means you get enterprise-level thinking at small-business-friendly rates.
You get a fixed quote before any work starts, and ongoing work is month-to-month with no long-term contract. White-label services are available for agencies and consultants who need reliable technical execution behind the scenes.
What People Say
I worked with Robbie to grow the VWE direct-to-consumer division where he played the lead technical role in helping us achieve record growth from $25M to $110M in less than 3 years. … Robbie’s technical acumen in front-end development and his deep understanding of back-end systems consistently delivered high-performance interfaces, efficient user interactions and overall business operational agility.
Simply put, Robbie is a dream technical leader and partner in driving efficiency and growth with your tech stack.
Over the years, Robbie’s dedication, expertise, and exceptional performance led to his well-deserved promotions from Web Content Manager to Senior Web Developer and Director of Web Development and Programming. … He exhibited an impressive ability to take on any challenge presented to him, often exceeding expectations and delivering outstanding results.
I had the good fortune to see someone who effortlessly bridged the gap between business requirements and technical implementation. … He brought professionalism, grace and humor to every interaction.
He was always dependable, and was very good at understanding what we wanted the end result to look like to the user, and he would execute that in a timely manner. He is a great collaborator, project leader and can work with many different people on many different projects all at once.
Common Questions
What kinds of businesses do you work with?
Small businesses that need a working website and a way to be found online, but don’t have an in-house technical team — retail shops, restaurants, wineries, service businesses, and independent professionals. I also work white-label behind agencies and consultants who need reliable technical execution.
Do you work with clients outside Oakland?
Yes. I’m based in Oakland and meet in person around the Bay Area, but most work happens remotely, so location isn’t a constraint. Local clients in Oakland, Berkeley, and San Francisco get the option of in-person kickoff and review meetings.
How much does a website cost?
Most projects start around $2,500. A simple brochure site is a different job from a multi-page e-commerce build, so I quote per project — but you get a fixed number in writing before any work starts, so there are no surprise invoices and no hourly meter running. Ongoing work — hosting, maintenance, SEO, reporting — is month-to-month with no long-term contract, and you can stop any time.
Will I be working with you directly?
Yes. No account managers, no handoffs. You talk to the person doing the work, which means fewer rounds of telephone and faster turnaround.
What is white-label service?
If you’re an agency or consultant, I can do the technical execution behind the scenes under your brand. Your client sees your name; I handle the build, the migration, or the analytics setup. Useful when you win work that needs technical depth you don’t staff for.
Do you build accessible websites?
Yes. Accessibility is built in rather than bolted on afterward: semantic HTML, keyboard navigation, sufficient color contrast, and screen reader support to WCAG standards. I also run accessibility audits on existing sites and provide a prioritized fix list.
How quickly do you respond?
Within one business day of your first message. For ongoing clients on a maintenance plan, urgent production issues get same-day attention.
Get Started
Tell me about your business and what you need. I’ll get back to you within one business day.